The Beauty Run : Makeup

Artist Resources - Tuesday, August 18, 2020

Pro Makeup Discounts: 100 Brands You Can Save Money With As An Artist

... As a makeup artist, searching for all the pro discounts on offer can be a task not many of us are willing to endure. Essential to busine...

Artist Resources - Thursday, July 25, 2019

3 Beauty Videos You Can Learn From This Week

... MUA Arabia Felix - @arabia.felix ... YouTube is always overwhelming, from tutorials, to vlogs, and even GRWM’s – staying on top of ...

...

With the rise of Instagram and YouTube, there’s no doubt the beauty industry is crowded. From beauty influencers, to makeup artists, and even beauty brands – cutting through the noise is now tougher than ever. However, with the social media landscape it means it’s now easier than ever to create a successful makeup brand from nothing. Whilst an "overnight success" takes years of hard work, here are some key tips for becoming the success you are so destined to be.

Don’t follow trends

Now this is really hard, especially with being on Instagram. When you see the perfect smokey eye, or glitter cut crease gaining a gazillion likes on top beauty pages – it’s so easy to get sucked into the Instagram abyss so much that your makeup begins to look like everyone else’s.

Not saying a smokey eye, or a glitter cut crease isn’t bomb (because no doubt that is our go to on a night out), but if you really want to cut through the noise – what makes you different? Sometimes you just have to let your creativity flow and go with what feels right in your gut. A successful makeup artist is a pioneer.

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A post shared by ＭＩＭＩＣＨＯＩ (@mimles) on Feb 19, 2019 at 12:35am PST

Know your market & work accordingly

If you’re just starting out, it’s important to get clued up regarding the market you’d like to get most of your work in. For commercial work such as advertisements and billboards, producers like to see clean ‘no makeup’ makeup that looks flawless but realistic on camera, whilst fashion & beauty can be more bold & creative.

When it comes to celebrities, think glamour. Flashback and oily skin under red carpet lights is a no go. Once you've decided what area you'd like to get the most work in, market yourself accordingly.

Build a professional portfolio

If you want to build your special occasion or bridal clientele, invest in a ring light, good camera equipment and ask your friends and family to be your models. If you’re wanting to get into commercial, editorial, fashion or beauty a professional portfolio is needed.

There are loads of groups on Facebook (such as this group), where photographers, models and stylists are always looking to collaborate on test shoots. This will help you build up your portfolio (as well as gain valuable connections) without having to spend any money.

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Gorgeous beauty editorial for @lucysmagazine by our MUA @gorniakmua 🦋 using @ctilburymakeup @maccosmetics @tomfordbeauty 💄 📸: @zuziazawada

A post shared by The Beauty Run MUA’s (@thebeautyrun) on Apr 3, 2019 at 4:13am PDT

Shoot your shot

Opportunities don’t always just land in your lap, especially when you’re just starting out. Shoot out emails to potential business owners, production studios, photographers and more. Basically anyone you’d love to work with. If you’re wanting to secure celebrity clientele, don’t be scared to send them a DM.

Kylie Jenner’s makeup artist, Ariel Tejada started his career by DM’ing high profile influencers. Lilly Lashes founder and influencer, Lilly Ghalichi acted on his message and decided to work with him. She loved his makeup so much, that she ended up cancelling her usual MUA, working with him for the rest of the week. This managed to catch the attention of Kylie Jenner, and now with over 1 million followers - the rest is history.

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A post shared by ARIEL (@makeupbyariel) on Jan 30, 2019 at 3:37pm PST

Sometimes it’s also worth trying to source celebrity assistants or managers contact details too. The Celebrity Handbook is a great tool for this, as you’re able to access many celebrity contacts. You can gain a week long access to the database for as little as £5, so get signing up!

If you feel as though the person you’re doing makeup for has a lot of influence, it also may be worth offering a complimentary session. This could lead to ongoing work with them, and also the exposure could lead to other potential clients. It really is about learning as much as you can from the professionals.

Attend events & masterclasses Attend industry events, listen to podcasts, and book that masterclass. Look for mentors, assist the leading MUA’s, learn as much as you can and try your hardest to be at the right place at the right time. Find out more about our masterclass events here.

Artist Resources - Friday, May 17, 2019

How To Become an Overnight Makeup Success

... With the rise of Instagram and YouTube, there’s no doubt the beauty industry is crowded. From beauty influencers, to makeup artists...

Beauty - Friday, March 15, 2019

6 of the Best Beauty Looks from Fashion Week

... Fashion Week is always a whirlwind. From presentations, to catwalk shows, pop-ups and more – cutting through the noise as a fashio...

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Pro Makeup Discounts: 100 Brands You Can Save Money With As An Artist

3 Beauty Videos You Can Learn From This Week

How To Become an Overnight Makeup Success

6 of the Best Beauty Looks from Fashion Week

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