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Why Milan Fashion Paves The Way

Thursday, October 06, 2016

Milan Fashion Week is always an extravagant affair - the majority of designers go all out with embellishments, fabrics and all of the trimmings. From the mirrored walls, dim pink lighting and velvet sofas for the display of Gucci, to the Moschino paper dolls - Italian fashion houses take creativity to a whole different level and really know how to have some fun. Far from the minimalism of Parisian fashion, Milan Fashion Week shows us just how Italians push the limits with their elegance. As usual, we felt completely overwhelmed with the beauty that we saw presented on the catwalk at Milan Fashion Week that we decided to summarise our favourite collections.

Dolce & Gabbana

Embellished dreams in D&G

Relaxed and cool in D&G

We're always excited about Dolce & Gabbana to be quite honest. From embellished shorts, skirts, crowns, clutches and even LED lighting on accessories, D&G never fails to make our hearts crumble. As the models strutted down the runway we couldn't help but gasp and scream in adoration. With looks that included a straw style fitted dress with 'Italiana' and 'Pizza' printed across the front, and floral head pieces, the way the fashion house continue to encapsulate the true essence of Italy in each of their collections is admirable.

Alberta Ferretti

Sheer goals in Ferretti
Tailored layering in Ferretti

Alberta Ferretti was amazing. The designer clashed rock style leathers with elegant frills and ruffles which worked on so many levels. The elegance of the flowing dresses in the collection were broken up with chunky leather belts which did the damn thang honey. Bella Hadid rocked one of our favourite looks of the collection: a plunging sheer loose fitting blouse taken in at the waist with a leather belt, paired with floor length wide-leg trousers.


Gucci cool

Silk elegance in Gucci

Did any of you get to see the invite to this catwalk show? The brand took 3-D to another level as their invites included pop out layers which resembled a theatre set. The set of the runway almost resembled a lounge with mirrored walls, hanging sequins, dim pink lighting and velvet sofas, as the models walked down a curved runway. There was an overload of varying fabrics, colours, embellishments and styles recycled from a range of different eras in fashion history. Gucci SS17 was nothing short of decadent.


Paper Dolls in Moschino
Denim on Denim in Moschino 

The key theme in Moschino's SS17 collection was the paper doll. From minuscule bodies printed on white 2-D dresses to perfect abs and even illusions of boosted cleavage, Moschino presented societies  unrealistic ideals of what beauty should look like. This theme was based on Jacqueline Susann's 1996 bestseller, Valley of the Dolls, in which the central characters deal with riches, fame and drug addiction, referring to their pills as 'dolls'. With the rise of Instagram and other social media networks, we're increasingly experiencing the world in 2-D, whilst these platforms also reinforce the idea that we have to be perfect walking life paper dolls. The collection was beautiful, and in true Moschino fashion made a real bold statement. 

Thank you Milan for doing the damn thing this Fashion Week!

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