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REVIEW: David Ferreira AW17

Saturday, February 25, 2017

We sent Fashion and style influencer Henrietta Darko, who runs Slayin With HD  down to London Fashion Week to report on David Ferreira’s AW17 collection. Here is her special report on Ferreira’s ‘Freakball’ inspired collection...
Entering backstage I was hit with an explosion of colour from garments, to make up and hair. As I made my way around the room there was a real sense of oddity. Looking closely at the hair that was styled by Toni & Guy, it had the inspiration of the 30's with scalp gripping waves, over use of bobby pins and flamboyant colour dyes.

Lan Nguyen-Grealis and team were on the make up, giving models blocked colour looks with eyeshadow that overrode the creases of the eye, pale blue eyebrows, over-applied rosy red blush and porcelain doll-like lips. Hair and make up really screamed freakball, clowns and circus queers. Without even accounting for David Ferreira’s AW17 collection, I got a real sense of the theme solely through the beauty direction.
Photography by Simon Armstrong
David Ferreira is a Lisbon-based womenswear label designed by David himself. Ferreira graduated with his AW15 collection at The University of Westminster studying The BA (Hons) Fashion Design course. His vision for the label focuses on the relationship between traditional and modernity. Ferreira’s amazing artistry and technique opens the door for women to experience new silhouettes, giving shape to his modern approach to couture.

Prior to setting up his own label, he has worked for designers such as Iris Van Herpen, Giles Deacon and Meadham Kirchhoff. Winning The merit award, Ferreira received 3 years of fully sponsored catwalk shows with Fashion Scout.
Photography by Simon Armstrong
Taking a seat at the show, the lights dimmed and four large fluorescent spotlights projected onto the catwalk. As I looked up, distorted and oversized silhouettes emerged from the top of the runway and the music began to echo its way through the hall. The collection featured abstract silhouettes glorified by Mongolian lamb fur coats, jumpers and trouser trims.
Photography by Simon Armstrong
The chartreuse yellow dress and lime green feathered head piece pictured above reinforced the idea of the circus. Voluminous shapes prevailed throughout the collection, created by gatherings, ruffles, pattern cutting and godês which really manipulated the ‘normal’ human-like womans shape.

The colour palette consisted of turquoise, baby blue, midnight blue, chartreuse yellow and pinks. The final piece was a balloon silhouetted tulle and satin dress which awkwardly graced the runway, almost resembling a creature, a creatives beauty in societies ugly. All garments exhibited the ethos of the show being unique and celebrating individuality through shape and colour.
Photography by Simon Armstrong
This collection is undeniably breathtaking. The freak show ambiance was effortlessly vehicled by the music, garments, beauty direction and the performance of the models. David Ferreira celebrates rarity through his designs and yet again successfully brought art and fashion together. This was no doubt legendary fashion in the making.

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