This Foundation Is Perfect For All Skin Types And Shades...

Sunday, April 15, 2018

There is a demand for inclusive foundation shades more than ever, with consumers boycotting brands who don't offer a diverse range of tones. Inclusivity is more important than it's ever been. A while back, we spoke to Florence Adepoju, founder of MDM Flow known for their bright and vibrant lipsticks. Stocked in the likes of Harvey Nichols and Colette Paris, the young beauty entrepreneur is now developing an inclusive foundation which is suitable for ALL skin types and ALL shades – Impressive huh?

The Flawless Base Foundation is a serum based formula that gives light but buildable coverage, so you can go for a "no-makeup" look, all the way to full face coverage. The active ingredients include Creatine which boosts the metabolism of the skin cells that help produce collagen, elastin and keratin, and Vitamin C which protects the skin against UVB damage and reduces the formation of acne.

Resveraterol is also included in the formula which is an anti-oxidant that protects against the early signs of skin ageing and against environmental pollutants. If you think that's a lot of benefits for happy skin, the formula also includes Hyaluronic Acid, which improves the skin's barrier function by reinforcing the skin's natural short and long term moisturisation.

On top of all of that, the foundation is also vegan and cruelty free. There's no doubt that you need this foundation for your makeup collection.

Currently in the process of crowdfunding, when you contribute £10 you will receive a sample kit for perfect colour matching, and then 1 full bottle of the Flawless Base Foundation selected by you. You can help fund and also bag your foundation here

Words By: Malika Isles

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